Digital Marketing with a P&L view
Paid, social and lifecycle programmes run against pipeline and revenue. We plan channel mix around what your business actually earns per customer, then manage spend to that number.
Channels we run
Paid search & shopping
Search, Performance Max and shopping campaigns structured for clean attribution and control.
Paid social
Creative testing and audience strategy across Meta, LinkedIn and TikTok.
Email & lifecycle
Onboarding, retention and win-back flows built on the data you already collect.
Content & performance
Landing pages, offers and creative produced to feed the channels, not the other way round.
Our approach
Media is only as good as the maths behind it. We start from unit economics and work outwards to channels and creative.
Economics & tracking
We confirm margins, LTV and conversion tracking before a single euro is spent.
Channel plan
A budget split with target CPA or ROAS per channel and a clear testing budget.
Launch & test
Structured creative and audience tests with enough volume to reach significance.
Scale & report
Winners scaled, losers cut, and a monthly readout tying spend to pipeline.
Who it is for
Frequently asked
Do you charge a percentage of ad spend?
−We prefer a flat monthly fee tied to scope. It keeps our incentives aligned with efficiency rather than with spending more.
What budget do we need to start?
+Enough for statistically meaningful tests in your category. We will tell you honestly at the first call if your budget is not yet at that level.
Who owns the ad accounts?
+You do, always. We work inside your accounts and you retain full access and historical data if we part ways.
Do you produce creative?
+Yes — static, motion and landing pages. For large-scale video production we bring in vetted partners.